How Is Helping to Melt Scrooge’s Heart

While I do enjoy the gift-giving aspect of the holiday season, I don’t enjoy the crazed hustle and bustle of brick and mortar based seasonal shopping. Swirling traffic and parking spot roulette, sloth-speed checkout lines from hell, list clinging, wild-eyed, frazzled shoppers that seem to be just a Douglas Fir branch snap away from a mental breakdown – it’s more than I’m willing to experience this time of year. Nope, none of that. I’m fine with my laptop fingertip traveling with Santa-around-the-entire-freakin’-world-in-one-night speed from favorite shopping site to site casually kachinging off items on my gift list.  

I was in the middle of my usual holiday WiFi shopping spree when I made an unexpected and heart-warming discovery at one of my favorite online shopping resources. has a program called AmazonSmile that will donate 0.5% of the price of eligible purchases to a charitable organization of your choice (should that organization be registered with the program). There’s a massive, searchable, national list of over one million organizations that can be tweaked to a local level. I’ve chosen The Community Resource Center Inc., in Rehoboth Beach, Delaware (

I know first hand what great work they do when I personally witnessed it once when I was co-producing a news story for the local NBC affiliate (WRDE) about homelessness in Delaware two years ago during the Thanksgiving holiday.

My experiences from what I witnessed that day and the stories that we were told from some of the beneficiaries that we were interviewing were so moving, that when I think about it now two years later, it’s difficult not to feel a bit verklempt. The bottom line is this, charities and non-profits need our support now more than ever. 

If you represent a non-profit or charitable organization and if you’ve not yet registered with the AmazonSmile program, you can begin the process here to their website, the AmazonSmile program has donated over 39 million dollars to charities over the last year alone! That’s a massive amount of good will towards men.

So, if you’re going to be shopping online anyway (and let’s just assume for discussion sake that you end up on at some point), consider signing up for the AmazonSmile program. It’s free and easy to do, plus, it will give you that “feel good” satisfaction of being able to help others. After all, especially at this time of year,  isn’t that what it’s all about?